Congratulations on building your new website. Now it’s time to share it with the world. So how do you start marketing your website to the masses? After all, a website with no visitors is like a beautiful painting that no one can see and experience. Let’s go through some of the steps to get you started on your digital marketing journey.
1. Start with good SEO
2. Create a social media strategy
3. Blog with intention
4. Build out your profile on business directories
5. Set up email marketing
You may have heard of the term SEO before. It stands for Search Engine Optimization, and it’s one of the main factors in getting your website to rank on search engines like Google. Having H1’s, meta descriptions and alt tags on your photos is a great place to start. We recommend using a tool called Yoast to make sure every page of your website is optimized efficiently.
Social media is an excellent way to announce the launch of your website and to start gathering a potential customer base. Creating engaging content and sharing links to your website will get people interested in your product or service. It’s also an essential part of getting your website to rank. Be sure to set up a schedule for your postings and keep to it.
If you’re not blogging already, you should start. Your blogs should show your expertise in your field and focus on keywords your audience might be searching for. Blogs are an essential part of your digital marketing toolbox. Fresh new content feeds search engines and creates brand awareness. Consistency is key when blogging. If you find it hard to keep up with a regimented blog schedule, hiring a content writer may be helpful.
Your customers will be searching for your business, and the more places they can find it the better. Create online business profiles on quality directories like Google Map, Apple Maps, Yelp, Angie’s List, and Yellow Pages. The more places people can find and interact with your business the more leads you will generate.
Studies have shown that for every $1 you spend on email marketing gives an average rate of return is $42. Send out a launch email letting your current contacts know that you have launched your website. Be sure to keep your emails short, informative, and designed with a clear call to action. Mailing software like Mailchimp can manage your email lists and create beautifully formatted marketing emails.
Remember marketing your website is an important and valuable part of your business. If you need assistance with digital marketing, consider hiring a professional to help.