Backlinks: Why They Are Important and How to Get Them

What are backlinks?

Backlinks are referring links to your website from other websites. When a website mentions you in their content via a link, you get a backlink to your website.
When you mention other websites on your website via a link you are providing a backlink for them on your website.
Search engines like Google use the number and quality of links to determine your website's authority or ranking. It’s important to note that not all backlinks are created equally, and low-quality ones can influence your ranking negatively.

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Website Design

How to Start Link Building

Link building can be a challenging task, but if done correctly can positively impact your website ranking on Google.


Send out some of your amazing informative content or product links to high ranking websites, and if they find it interesting enough, they may reference it on their website. For example, if you have a new product launch that a product review website might like, send them a link to your product (or send them your actual product) and ask them to review it.


Guest Posting

Reach out to other relevant websites to see if they will let you be a guest blogger on their site. Often these websites will allow you to set up a backlink to your website in your content or the author's bio.


Profile Links

Profile links will be your easiest route to a backlink. Profile links are websites that allow you to create a link on their site. The following are some websites you should consider setting up a business profile on:
Google Business

Apple Places





Angie's List





Claim Unlinked Mentions

If a company mentions you on their website and forgets to add a backlink you can send them a quick note asking them to add proper link attribution. You can keep an eye on who is mentioning you by using tools such as Google Alerts, BuzzSumo, or Mention.


Use Graphics to Gain Mentions

Create graphics the people would want to share on their website. Infographics are a great way to share information. You can also offer free photos galleries and ask for attribution if a website uses them.


Check Your Backlink List

Ready to check on your website backlinks? Here is a list of backlink checkers you can use to review your status.
Backlinks (Neil Patel)

Monitor Backlinks

The Hoth