The Importance of Keeping Consistent During a Crisis

2020 may be a year for the history books with everything that this world has been through. But just because the year has been one big mess, that doesn’t mean your online presence and business has to be one. You can’t let your website slip or become out of date, just because you think the world isn’t paying attention.

Quite the opposite in fact! With more people being home more often, whether they are working from home or because most of the outside world is closed, they are spending more and more time online. This is good news for you and for your business. Plus, it is important to keep your website up-to-date on how to relates to the crisis at hand.

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What you can do:


Update your website to reflect new business hours.

Make sure your most updated information is posted on not only your landing and contact pages but also on your Google Business Profile and social media profiles.


Inform your audiences on how your business is coping with the crisis.

Whether it is by closing down temporarily, taking a break, slowing down production, or even if it’s business as usual. In any case, it is crucial that you let your audiences know what is going on.


Update other necessary information.

This can include changes in prices, out of stock items, canceled or postponed events, service delays, shipping delays, and more.


Increase your customer service.

With people spending more time at home, they have more questions, more requests and are even more aware of shipping times and… shipping delays. Because of this, it is important to keep on the ball in regards to emails, phone calls, chats, and communication on social media.


Have an FAQ page

Let your visitors have one solid and easy-to-find place to find any all and information regarding your business in a time of crisis.


Boost yourself!

With people being at home more often, they are shopping more. If you are an e-commerce business, this is a great time for sales. If you are a business, such as a gym, you can still keep your business alive by making workout videos online. If you are a food business, amp up your delivery and take out options.


All in all, a crisis isn’t something people want to have to deal with, but it is something everyone should learn to deal with, especially thanks to everything 2020 has taught us. But with updated information, special deals, and excellent customer service, you can make some great out of the bad.