As you know, 2020 has been challenging year socially, economically, personally, and corporately due to the COVID-19 pandemic. Business practices are being forced to evolve to survive. The disturbance of the coronavirus has stressed the critical role technology plays in business and has forced companies to find new and innovative ways to reach customers.
First off, do you have a website? If you don’t, it’s time to get one. If you don’t sell your products online, consider moving your information-based website to an e-commerce site so that your customers can buy your products or services online. Did you provide a service that required you to meet with your customer? Try investing in streaming services to reach your audience at home. Online classes, meetings, mentoring, and consulting can be done with services such as Zoom, YouTube streaming, and Twitch.
Everyone is online now and looking for businesses that can service them without leaving home. This also means your customers are spending more time on social media. Be sure to include a solid social media strategy that engages your customer. Try going live on Facebook and Instagram to talk to your consumer directly. Be sure to make your products available on these social platforms. Instagram and Facebook offer a feature called product tagging. Business accounts on these platforms can tag products in posts and link them to a website so users can make purchases.
Digital productivity tools allow you and your employees to conduct business from home. Products like Basecamp can help you and your team manage your projects, to-dos, and calendar virtually. Software like Zoom allows you to meet with your employees online so you can stay connected and manage your business. Social media tools such as Hootsuite can help you plan out your monthly social strategy. Do some research and find some services like these to keep your business running smoothly.
If you are moving to a digital marketing strategy for your business, be sure to hire the right people to achieve your goals. Trying to do it yourself may cause you more harm than good. Be sure to check the quality of the companies you are hiring and ask to see their portfolio. Hiring the right people for the job can bring your company to the next level and not only help your company survive this pandemic but excel in it!