Social media marketing is a crucial part of any business marketing plan and budget. In today’s day and age, if you are not allocating your effort into social media your competitors will be running circles around you. Knowing how social media is performing statistically can put you at an advantage when deciding where to put your money and efforts.
If your product or service focuses on an adult or older audience Facebook is the platform for you.
- Facebook usage among teens is dropping. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. (Pew Research Center)
If your product or service is designed for a younger audience, you might consider putting more of your budget into other platforms like Instagram.
- 64% of Instagram users are under the age of 34. (Statista)
If your product is geared toward women, consider putting your time into Pinterest.
- 72% of Pinterest users are women, 20% are men, and 8% don’t specify their gender. (Hootsuite)
When advertising on social media, it’s important to have quality and engaging graphics and photos.
- Weak social ads create a negative emotional response in less than a second (Hootsuite)
- Retail brands can see 2x higher returns on Pinterest than other digital channels. (Pinterest)
Posting updated product images on Instagram can vastly improve your conversion rate.
- 92% of all Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram (Hootsuite)
- Snapchat users are 60% more likely to make an impulse purchase. (Snapchat)
When allocating your marketing budget, invest in high-quality video marketing. Video marketing is one of the best ways to engage with your audience and get your message across.
- Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement (Twitter)
- LinkedIn users are 20x more likely to share a video on the platform than any other type of post. (Marketingland)