What Makes a Logo Successful?

Target, Nike, McDonald's… when we first think of these companies, we tend to think of their iconic logos. Logos are used to identify, meaning the logo has to automatically connect you to the brand behind it. There a few things to keep in mind when it comes to making a successful logo, five important factors being: simple, memorable, timeless, versatile, and appropriate.

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Effective Logos

An effective logo is one that is simple and not too complicated, something that makes you remember it, but not overwhelm you. An example of this would be the Nike swoosh logo. Another important factor of logos is that they have to be memorable. You want a logo that when you think of the brand name, the logo will always pop up in your mind. An example of this is Target's logo. Your logo also has to be timeless, meaning that it makes sense in 2050, just as much as it did in 2000. Another important factor is that the logo has to be versatile. It has to be able to allow for: the colors to change (ie: black and white), be printed in one color, and be printed as small as the size of a stamp or can be blown up to be the size of the billboard. And finally, it has to be appropriate. For example, a kid’s company would have different fonts and colors than an adult brand.

Who Designs a Logo?

You can and should hire an experienced designer to design your logo. Before hiring a designer, there are a few things you should get from them first. You should know their experience, see a portfolio of their work, testimonials from previous clients, how quickly they can complete the project, their professionalism, and of course, price.

Elements of a Logo

There are a few design elements to keep in mind when it comes to creating a logo. Logos usually consist of typography, graphics, and specific color schemes. Colors, for one thing, can stimulate or even change feelings and attitudes towards the logo, and in turn the company. There is even color psychology behind it. After all, that’s the reason Facebook and Twitter use the color blue. The graphics for a logo should be unique enough for you to stand out against your competition and possibly acquire a trademark. Fonts themselves can change the feeling of a logo, depending on the style. The composition of logo design is bringing all these elements together in harmony.