Having a company blog is a great way to not only get more information to your customers but also to enhance your website’s SEO. Blogs drive traffic to your site by using SEO tools such as keywords and backlinks. This organic traffic will help you to increase your lead generation, without even having to spend money on paid advertisements. Besides the benefits of organic traffic, having a blog will also provide important news, information, entertainment, and content to your audience.
Here are a few tips for making a company blog successful:
Blogs are meant to happy, in all aspects. Always use your blogs in a positive way, even if it’s not necessarily a positive subject. Never bash anything going on in the world, the community, or even difficult clients or competitors. Everything always looks on the bright side when it comes to what the audience sees.
Blogs aren’t meant to scare people away or make them feel like they need a doctorate in your company’s field to read it. It should be able to be read and communicated to pretty much everyone who reads it. Make it enjoyable so that people continue to read it every time you publish a new one.
Always have a reason for wanting to write and to post. You can’t just write to put something out there, have a purpose. That can be anything from providing information to promoting your product or service. The reason doesn’t have to be philosophical or financially draining, there just has to be a reason to take the time to write it.
Just because a topic is “boring” doesn’t mean it can’t be creative. You can make anything creative and exciting for people to read. Write it more as a conversation, rather than just talking to someone. You can also add photos and graphics to make it more eye-catching.
While there is not a set-in-stone rule-of-thumb for often you should blog, make sure you keep it consistent. Have a schedule as to when you post, whether is once a week, twice a week, once a month or so on. This way readers know when to expect content and can even look forward to it.
There are countless other ways that can make a blog successful. Some of it may come to doing it one way, looking at the analytics and either moving forward or changing course. You have to learn what works best for your audiences and what ultimately drives your business.