SEO keywords are the, yes, key-words and phrases that you use on your website that make it possible for people to find your site through search engines. Keywords are one of the first things you should think of when it comes to SEO. Keywords will help bring your business and the people who are looking for your products, services, or information to you.
When it comes to keywords, it’s important that you constantly update them and keep on trend with what people are searching for in relation to your business. Keywords will go out of style and new ones will come into play. Sometimes phrases become popular and sometimes your products, services or information will change.
You can use your keywords in a bunch of different places. You can use keywords in the title of your page, your URL, throughout the page copy, in meta tags and the meta description, in alternative tags and image paths and even in links that are backlinked throughout your site.
Use keywords that are relevant to your business. You can also use keywords that you would use to look for a competitor, key words by season and by holiday, key word by location (city, state, country, etc.), and basically the intent you are looking to gain.
So, keywords are great! Now what? How do I find them? There are many different platforms you can use to see the popular and trending keywords, for your particular business but also what’s trending in general. Sometimes you can find popular, general keywords that can reach your business as well. Google Keyword Planner and Google Trends are the two most popular platforms to find the key words you are looking for. SEMRush, Answer the Public, and even social media platforms like Facebook, Twitter and YouTube, can also be of service. It’s important to keep up to date with new trends as there are always new ways popping up of how to find the best keywords for your site.
In the end, keywords are key, no pun intended, to making your online business as success. It’s one thing to have a great looking site, with awesome pictures and interesting copy, but if you are not bringing anyone to your site with keywords, no one is going to see it. Thus, your site is pretty pointless. Let people see how great your site is, how great your business is, by bringing people to your site with the right keywords.