A conversion rate is the percent of visitors to your website that complete a desired action (such as purchasing a product or filling out a form). You can calculate your conversion rate by dividing your user conversions by the total number of visitors to your website, then multiplying that number by 100. Say in the past month you have had 100 people buy your product and have had 5,000 people visit your website. The equation would be 100/5000x100, so you would have a 2% conversion rate.
Think about the last time you had to fill out a long, drawn-out form on a website. It can be extremely frustrating to an end-user. If filling out your form becomes too annoying, your website visitor might abandon it altogether. Keep it short and simple to increase conversion.
A website visitor may not be converting because they have a question about your product or service that they can’t find the answer to on your site. Installing live chat on your website can let you and your team speak directly with your prospective lead in real-time. Live chat can ease their concern and convert them into paying customers.
97% of customers say reviews factor into their buying decision. Your business reputation can make or break your online presence. If people cannot trust you as a company, they will not invest the time to purchase from you. Add a testimonial section to your website. Also consider linking to outside reviews you have from Yelp, Google, Facebook, etc.
A call to action is an instruction to your audience to take action to do something (i.e. “call now” “contact us” “learn more” “buy now”). Add call to actions on every page of your website so your audience can navigate to your desired location with ease. If your visitors get lost in your content, they tend to leave your website instead of converting.
Have you ever gone to a website, looked at an item you were interested in, left the website you were on without purchasing it, only for it show up in an ad on one of your social media pages? This is called remarketing. Remarking reminds your previous website visitor about your product or service and increases the chance that they will convert.