Have your digital sales been slow? Are you noticing an increased bounce rate from your website? Are you struggling to find out why your site is not performing like your competitors? To land sales, your customers must trust your website. It is important to know the reasons why your pages are failing to produce results. Here are 5 reasons why your current site might be driving away customers.
Studies have shown that 47% of customers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load. You can have the most beautiful website in the world, but if it loads too slowly your customers will leave and visit a competitor’s site instead. You can check the speed of your website using tools such as Google Page Speed Insights.
Having a website that has not been updated in years can kill your business. A modern site with on-trend design and proper coding will build trust with your consumers. If you have not updated your website with content in years, search engines like Google will not increase your ranking. If you are unsure of how to do this yourself, consider hiring a professional to help.
A call to action is the part of a webpage, ad, or piece of content that encourages your user to do something. An example of a CTA is a “buy now” button, or a designate section with messaging that links to your contact page. If you do not have these CTA’s strategical placed on your website your user will not know where to go next. This can cause confusion and a high bounce rate for your site.
57% of all website traffic is done on a mobile device like a smartphone. If your website is not mobile responsive not only will you lose trust as a credible website, but your Google ranking will suffer. Mobile responsive design allows for your website to adapt to the size of the user’s device, which makes reading content and purchasing items much easier.
Streamlining a user’s navigation path to get them where you need them to go is crucial to the success of your website. Poorly designed and complicated navigation will cause your users to get frustrated and not convert. We suggest installing Google analytics on your website and checking often to see where your user is getting confused and leaving your website.